Introduction to Survey Design
   
 

NZSSN 2009 Short Course Summer Program

Start: 15 February, 2010
Finish: 19 February, 2010


Email: courses@nzssn.org.nz

Course Outline
Collecting survey data can be expensive and time-consuming; therefore it is appropriate to ensure that usable and reliable data are collected. This course is designed to prepare participants to build and conduct research surveys to meet a variety of needs. Topics that are covered include uses of surveys, constructing survey questions that are clear and unbiased, improving survey reliability, types of samples and sampling, and combining objective and open-ended questioning in order to enhance the usability of results. Types of data that can be collected in surveys will be covered, as well common mistakes made with surveys. Survey data analysis will also be illustrated in order for participants to gain exposure to a range of analysis possibilities.

Monday:

  • how surveys can be used

  • research language relating to surveys

  • writing good survey questions

  • types of surveys including types of data collection

  • important aspects of design and layout

  • avoiding common mistakes.


Tuesday:
  • sampling theory and the importance of the matching the sample to the needs

  • insuring the survey achieves the research objectives

  • the importance of reliability and validity of surveys

  • methods to determine the reliability and validity of the survey

  • research design and the types of surveys that meet various designs

  • data collection methodologies


Wednesday:
  • pilot testing

  • methods to improve response rate

  • merging survey data with qualitative research

  • cover letter, ethical guidelines, and ethics committees

  • the importance of response rate

  • telephone and online surveying

  • ethical issues and survey research.


Thursday:
  • handling survey data when it comes in

  • statistical procedures for survey data

  • coding survey data and preparing it for Excel or SPSS

  • how to explore survey data in order to get the most out of it.


Friday:
  • reporting survey results

  • what claims can be made and what claims cannot be made

  • review of the elements necessary for reliable surveys to meet the needs of the research

  • individual consultations


References
Arsham, H. Questionnaire design and surveys sampling. University of Baltimore Website. Retrieved September 3, 2009 from: http://home.ubalt.edu/ntsbarsh/stat-data/Surveys.htm.

Lavrakas, P. J., Shuttles, C. D., Steeh, C., & Fienberg, H. (2007). The state of surveying cell phone numbers in the United States. Public Opinion Quarterly, 71 (5), 840-854.

Porter, S. R. & Whitcomb, M. E. (2007, Win). Mixed-mode contacts in web surveys. Public Opinion Quarterly, 71 (4), 635-648.

Rea, Louis M. & Parker, Richard A. (2005). Designing and Conducting Survey Research: A Comprehensive Guide: John Wiley & Sons, San Francisco.